Some may wish to say this story is way beyond the scope of what its story matter should entitle. I say this story is the end-point of a development where I get to speak about it, its intentions and results. It’s about a business card, but it’s just as much about design and development (note that there’s no “game” in those two words). The problem I wanted to solve was this: Game Expo “GameX” was approaching, as well as the industry summit Nordic Game Stockholm Summit, and I wanted to gain new contacts and make an impression. I wanted the impression to be remembered and show that I was a clever designer. I also wanted it to have a professional quality.